“Time and convenience are now more important commodities than ever. “We’re excited to bring our successful ‘Faster Than You Think’ campaign back to remind customers about the fast, friendly, and simple experience that you can only get at Take 5,” said Brady Noon, chief marketing officer, Take 5. The campaign focuses on a unique brand truth: at Take 5, you stay in your car because an oil change or car wash is faster than you think, leaving you without enough time to do much of anything.
Originally debuted in 2021, ‘Faster Than You Think’ returns to showcase the speed of getting an oil change and a car wash in new and unexpected ways.Ĭreated again by independent agency Erich and Kallman, this newest iteration introduces Take 5 Car Wash as well, and reinforces that having your car serviced at Take 5 is Fast, Friendly, and Simple – getting you in, out and back on the road faster than you can imagine. The previous headline inflation record of 32.95% was reached in July 2017, eight months after Egypt devalued its currency by half as part of a previous IMF package.Take 5 Oil Change, one of the fastest growing franchises in America, has launched the next phase of its hilariously absurd ‘Faster Than You Think’ marketing campaign.
TAKE FIVE OIL TIME UPDATE
Prime Minister Mostafa Madbouly is due to give an update on the programme on Tuesday. The first review of the IMF programme has been delayed amid uncertainty over Egypt's pledge to move to a flexible exchange rate and over a government programme to boost the private sector, including by selling stakes in state companies. "Without the power tariff hike, we might see some cooling off in July because of the favourable base year."Įgypt, the Arab world's most populous nation, has devalued its currency by about half since March 2022 after the fallout from Russia's invasion of Ukraine exposed its economic vulnerabilities and prompted it to seek assistance from the International Monetary Fund under a $3 billion loan programme. "Assuming we see power tariffs being hiked in July, annual inflation could remain high for a longer duration," said Allen Sandeep of Naeem Brokerage. Increases in electricity tariffs, which the government has deferred in an effort to soften the impact of inflation, could reinforce price pressures through the summer. The bank has held rates steady in its last two meetings, after raising them by a total of 1,000 basis points since March 2022. The continuing surge in inflation may increase pressure on Egypt's central bank to raise interest rates at its next scheduled meeting on Aug.
"It's forced me to think creatively because there aren't enough jobs here that pay decent salaries."Īnalysts had forecast the record reading for annual urban consumer price inflation in June, citing an unfavourable base effect and an increase in consumer demand over the annual Eid al-Adha holiday.Ĭore inflation, which strips out fuel and some volatile food items, also hit a record of 41%, up from 40.3% in May, the central bank said.
TAKE FIVE OIL TIME DRIVER
"All we hear about is inflation," said Wafaa Youssry, a 40-year-old Uber driver from Cairo, who said she no longer had enough money to send her children to private schools despite her husband moving to Kuwait for better pay. Prices have soared as Egypt has struggled through a shortage of foreign currency and repeated devaluations since March 2022, increasing hardships for many Egyptians who have seen their living standards eroded in recent years.
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